Your Experts Aren't "Bad On Video". Your Interviews Suck.
When B2B experts mess up on videos, the go-to explanation is:
Your Obsession With Your Company's LinkedIn Page Is A Problem
When social media underperforms for B2B companies, the instinct is to blame the platform. Algorithms change. Reach drops …
LinkedIn Thought Leadership Ads Are Your Ticket To Connecting To Your Market
Most B2B marketers approach paid social with a narrow objective: generate leads. Budget goes in, conversions are expecte …
Want To Ruin Your Video? Provide Interview Questions Ahead of Time
Somewhere in almost every expert video project, someone asks a very reasonable-sounding question:
Scripting Subject Matter Experts Will Ruin Your Video
If your B2B videos feel stiff, awkward, or painfully corporate, there’s a good chance you’re committing the most common— …
If You Lead a B2B Company, Video Is Now Part of the Job
In most B2B companies, there isn't an expertise problem.
Joe Rogan Is Killing B2B Video Podcast
Mention starting a podcast in a B2B strategy meeting and watch the room tense up.
Content Is a Leadership Responsibility (Not a Marketing Favor)
Every B2B marketing team experiences the same content speed bump.
