Privacy & Cookie Policy

01Introduction

Anthem Content LLC ("Anthem Content," "we," "our," or "us") is a Houston, Texas-based B2B video production and content studio. We respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit https://www.anthemcontent.com (the "Site"), contact us, attend our events, or engage with our services. Please read this Policy carefully. By using the Site, you acknowledge you have read and understood its terms.

02Information We Collect

A. Information You Provide Directly

When you interact with us, you may provide us with your name, email address, phone number, and company name. This information is collected through contact forms, scheduling tools, event and webinar registrations, and direct communications with our team. We collect only what is necessary to respond to your inquiry or fulfill the purpose of your interaction.

B. Automatically Collected Information

When you visit the Site, we and our third-party partners automatically collect certain technical information about your device and browsing activity. This includes your IP address, browser type, operating system, device identifiers, pages visited, time spent on the Site, referring URLs, and behavioral data such as clicks, scroll depth, and video views. This information is collected primarily through cookies and tracking technologies, as described in our Cookie Policy below.

C. Information Collected Through Third-Party Tools

We use third-party platforms for CRM, email automation, analytics, advertising, and scheduling purposes. These tools may collect and process your information on our behalf as described in Section 6 of this Policy.

03How We Use Your Information

We use the information we collect to respond to your inquiries and schedule consultations, deliver services and communicate with active and prospective clients, send marketing communications including email campaigns and retargeted advertising, operate and improve the Site and overall user experience, measure the effectiveness of our marketing efforts and campaigns, register and communicate with event and webinar attendees, comply with applicable legal obligations, and detect and prevent fraud or security incidents.

We will not use your personal information for purposes materially different from those described in this Policy without providing advance notice or obtaining your consent where required by law.

04Legal Basis for Processing

Where applicable law requires us to identify a legal basis for processing your personal data, we rely on the following: consent, where you have affirmatively opted in to receive communications or agreed to our use of cookies; contractual necessity, where processing is required to fulfill a service agreement with you; legitimate business interests, including operating and improving our Site, conducting marketing, and analyzing usage — balanced against your rights and expectations; and legal compliance, where we are required to process data to meet a legal obligation.

05Sharing Your Information

We do not sell your personal information to third parties. We may share your information with service providers who operate on our behalf, including those who provide CRM, email delivery, analytics, website hosting, and scheduling services. We may also share data with advertising platforms for retargeting and behavioral advertising purposes, with event co-hosts or partners where disclosed at registration, with legal or regulatory authorities when required by applicable law, court order, or to protect the rights and safety of Anthem Content or others, and with successor entities in connection with a merger, acquisition, or sale of substantially all of our assets.

We require all service providers who receive personal data from us to maintain reasonable data protection practices consistent with this Policy and applicable law.

06Third-Party Tools and Platforms

Your data may be processed by the following categories of third-party platforms. Each provider operates under its own privacy policy, which we encourage you to review. We do not control how these parties use data beyond our instructions.

07Targeted Advertising and Your Opt-Out Rights

We engage in interest-based advertising, which means data about your visits to our Site may be used — by us or our advertising partners — to show you relevant ads on other platforms, including Google, Meta, and LinkedIn. This activity is facilitated through cookies and tracking pixels as described in our Cookie Policy.

You may opt out of targeted advertising at any time through the following resources: Google Ad Settings, Meta Ad Preferences, LinkedIn Ad Opt-Out, the Digital Advertising Alliance, and the Network Advertising Initiative.

California residents may additionally submit a Do Not Sell or Share My Personal Information request by emailing hello@anthemcontent.com.

08Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include the right to access a copy of the personal data we hold about you, the right to request deletion of your personal data, the right to correct inaccurate or incomplete information, the right to receive your data in a portable format, the right to opt out of marketing communications or targeted advertising, and the right to non-discrimination — meaning we will not deny services or charge different rates based solely on your exercise of privacy rights.

Texas Residents: Your rights are governed in part by the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024. Under the TDPSA, you have the right to opt out of the processing of your personal data for targeted advertising and to appeal our response to a rights request.

California Residents: You have additional rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. This includes the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.

To exercise any of these rights, contact us at hello@anthemcontent.com or (832) 350-4161. We will respond within 45 days. We may need to verify your identity before processing a request.

09Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this Policy, maintain active client and vendor relationships, comply with applicable legal obligations, resolve disputes, and enforce our agreements. When personal data is no longer needed for these purposes, we delete or anonymize it in accordance with our internal retention schedule.

10Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. In the event of a data breach affecting your personal information, we will notify you as required by Texas Business & Commerce Code §521 and any other applicable state or federal law.

No method of electronic transmission or storage is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of any information you transmit to us.

11Children's Privacy

This Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at hello@anthemcontent.com and we will promptly take steps to delete it.

12Third-Party Links

Our Site may contain links to third-party websites, platforms, or services that are not operated by Anthem Content. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any website you visit through a link on our Site.

13Changes to This Policy

We may update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Site following any posted changes constitutes your acceptance of the updated Policy. We encourage you to review this page periodically.

14Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

01What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to remember your preferences, track your activity, and gather analytics about how the site is used. Cookies may be set by us directly ("first-party cookies") or by third-party services operating on our behalf ("third-party cookies").

02Types of Cookies We Use

03Third-Party Cookies

The following third parties may set cookies on your device through their integration with our Site. Each platform operates under its own cookie and privacy policies, which we encourage you to review independently.

Google (Analytics and Ads) — used for site analytics and retargeted advertising. Meta (Facebook Pixel and Instagram) — used to track conversions and deliver targeted ads. LinkedIn (Insight Tag) — used for campaign measurement and professional audience retargeting. HubSpot — used for CRM tracking, behavioral analytics, and marketing automation. YouTube and Vimeo — used when embedded video players are loaded on the Site.

These providers may use cookies to track your activity across other websites independent of our instructions.

04Managing Your Cookie Preferences

You have several options for controlling cookies. You may adjust your browser settings to block or delete cookies at any time — most modern browsers provide straightforward controls in their settings or preferences menus. You may also use the opt-out tools listed in Section 7 of our Privacy Policy to opt out of interest-based advertising specifically. Where required by law, we will present a cookie consent banner that allows you to selectively accept or decline non-essential cookies. Note that disabling certain cookies may affect the functionality of the Site or limit certain features.

05Cookie Consent

Where required by applicable law, we will request your consent before placing non-essential cookies on your device. By continuing to use the Site without adjusting your browser settings, and where no cookie banner is presented, you consent to our use of cookies as described in this Policy. We recommend implementing a cookie consent banner on the Site to ensure full compliance for visitors from California, the European Union, and other jurisdictions with explicit consent requirements.

06Changes to This Policy

We may update this Cookie Policy at any time to reflect changes in our practices or applicable legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this Policy periodically.

07Contact Us

Questions about our use of cookies or this Cookie Policy may be directed to: