Adhere Creative Revamps Website for Texas Economic Behemoth, Port Freeport

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March 22, 2016
Nathan Yerian Nathan Yerian

HOUSTON, TX--(Marketwired - Mar 21, 2016) - Houston's award-winning full-service brand development and inbound marketing agency, Adhere Creative, launched a redesigned website for Port Freeport, one of the most accessible and fastest growing ports in Texas. The new site features a clean, well-organized, and modern design that enhances the user experience.

Prior to partnering with Adhere Creative, Port Freeport's website housed important port documents and news updates that were difficult to access. The site did not effectively communicate the capabilities, capacities, and differentiation of the port to prospective port tenants and the public.

Moreover, the lack of a mobile responsive website caused a decrease in the port's SERP rankings as well as a dip in its online traffic.

"Port Freeport is growing at an astonishing pace, with an ever-increasing positive impact to Brazoria County. We wanted to revamp our website to better represent our growing capabilities, the impact we have on the community, as well as the expertise of our team. Adhere Creative achieved this by taking the time to understand our goals and equipping our organization with the perfect website," said Brandon Robertson, Network Systems Manager at Port Freeport.

Adhere Creative's unique approach to the website redesign was fueled by the opportunity to help drive business and awareness to an organization that positively impacts the Texas economy.

Built on HubSpot's Content Optimization System (COS), Port Freeport's new website features a sophisticated responsive interface that adapts optimally on all mobile and tablet screen sizes. A new navigational structure has been designed to provide visitors on the site an avenue to assess the information they are looking for in the fewest clicks possible. New areas for discovering updates and recent news about Port Freeport were also key components to the website redesign.

The COS also includes several marketing features allowing Port Freeport's communication team to manage all social media properties from one dashboard. With the new platform, they can now systematically publish updates to the website, engage with their audience through email marketing tools and social media channels, as well as easily report essential web analytics to the Board of Directors.

About Adhere Creative

Adhere Creative is an award-winning HubSpot Platinum and Google Partner brand development and inbound marketing agency based in Houston, TX. Adhere specializes in B2B marketing for technology, industrial, and business services companies all over the US.