Why “We Don’t Have a Budget” Makes Your Video Worse
Most marketing teams treat their video budget like a poker hand, refusing to reveal it until vendors bid. That instinct backfires, because vendors who don’t know your number assume they must be the cheapest option and quietly cut crew, equipment, and editing to get there. Sharing a realistic range turns three incomparable guesses into options you can actually weigh. After reading, you’ll know how to talk about budget in a way that protects both your money and the quality of what you’re buying.
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