design articles

Why You Should Optimize Your Site For Mobile Users

September 29, 2015 We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!

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How To Claim Vanity URLs For Your Social Media Accounts

September 15, 2015 What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your ...

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The HubSpot Easy Initiative: Personalizing Your Site For Buyer Personas

September 9, 2015 Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, ...

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4 Marketing Reports You Need to Create

September 9, 2015 Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies ...

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Content Driven Lead Generation Via LinkedIn Sponsored Updates

September 9, 2015 Content marketing is no longer just about creating compelling content, it's about knowing how to market that content to get it found by the right audiences and generate leads. One of the most ...

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Predictive Lead Scoring -- What Is A Predictive Lead Score?

September 9, 2015 Not all leads are created equal; some leads are ready to make a purchase while others need a bit more nurturing. A good marketing strategy accounts for where a lead is on the buyer's journey before ...

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7 Tips For Winning Brand Loyalty

August 18, 2015 Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry?

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Designing White Glacier’s Website

July 31, 2015 We discussed previously the challenges, strategies, and success we’ve had designing White Glacier’s brand assets and trade show campaign components. Here’s the scoop on their one-of-a-kind website.

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